Cookies & Similar Technologies Policy

Version Effective Date: 24th November 2021

  • We use cookies to improve and customise your experience of our websites, to ensure that our websites are operating properly, to help us understand how you use our websites and to enable us to present you with tailored advertising content.
  • We will inform you about our use of cookies by displaying a cookie consent button and preference tool when you visit our websites. You can change your cookies settings for our website via the preference tool at any time.
  • You may also control the use of cookies within your browser or device settings. If you do not allow cookies on your browser / device, you may not be able to fully access our websites or use the services we offer.
  • By clicking the consent button within our preference tool, you agree to our use of cookies in accordance with this Cookies Policy and your selected preferences.
  • We will amend this Cookies and Similar Technologies Policy from time to time to ensure that it is kept up to date.

What are cookies?

  • Cookies are small pieces of data (in text file format) that are set by website servers and stored on your browser or device. You can find out more about cookies at
  • By using cookies we are able to analyse how visitors use and interact with our websites. We may use this information to improve your experience when visiting our websites, for example by assisting you in navigating around our websites, enabling a function to ‘remember your username’ or saved applications.

Use of “similar technologies”

  • Cookies are not the only way to recognise or track visitors to a website. We may use other similar technologies from time to time, like web beacons and pixels (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our websites or opened an email that we have sent to them. This allows us, for example, to monitor the traffic patterns of users from one page within our websites to another, to understand whether you are visiting our websites from an online advertisement displayed on a third-party website, to improve site performance and to measure the success of our online advertising campaigns (e.g. to tell whether you have found us via advertising or marketing we have placed with third party sites). In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

How do we use cookies and similar technologies?

  • Enabling our websites to function – “Strictly Necessary” cookies
  • Some cookies are essential in order for our websites to function. These cookies facilitate your movement around our websites, remember user preferences and enable you to log into secure areas such as your Resorts World Birmingham account. They also assist us in identifying your device and location and presenting you with a compatible version of our websites.
  • Without these cookies, we cannot ensure that your navigation of our websites will be smooth, nor can we ensure you will remain logged in to your account during your visit or that unfinished applications will be saved correctly.
  • If you disable these cookies you will not be able to make full use of our website or services that are dependent on the use of these cookies.
  • Analytics
  • We use cookies to collate information about visits to our websites and your use of them. We also use cookies to assist us with identifying where and when errors occur. This helps us to improve how our websites work by proactively identifying errors and making website features easily accessible and relevant to visitors. These cookies also enable us to analyse the number of visits to our websites and identify the relevance and effectiveness of our website features and communications with you. In some instances, we use third-party providers of measurement and analytical services to help us to improve our services - this is primarily through the use of Google Analytics, specifically Google Analytics and Google Advertising (including updates and new releases of those services). These services use cookies in order to evaluate your use of our websites and the effectiveness of our advertising.
  • You can opt out from Google Analytics cookies by clicking here:
  • Advertising
  • We use cookies to enable us to deliver content that is relevant to you and to offer personalised views and website content that is up-to-date and relevant to your preferences. This may take the form of adverts on other websites, such as Genting Hotel related banners on YouTube, Facebook or other social media sites.
  • In some instances, we may use selected third-party cookies to facilitate the advertising of our products and services and to help us monitor how those Ads are performing. These third parties are likely to use cookies and similar technologies in order to deliver advertising that may be of interest to you on other websites or social media pages that you visit.
  • Other functional cookies
  • We may also use other third-party cookies to ensure the functionality of other third-party software or services we provide on our websites. Without these cookies, you are likely to experience difficulties with functionality. For example, we deploy certain cookies functional cookies on the Resorts World Birmingham website in order to facilitate page loading and balancing.
  • Cookie technology and emails
  • We use web beacons, pixels and gifs in some of our marketing emails. This technology helps us to understand more about how you interact with us and are used to improve our future email communications and campaigns.
  • Beacons, pixels and gifs are tiny, invisible images placed within an email message that let us know whether you have opened an email, how often you have opened it, and how you interacted with the email (such as the time you spent reading the email or whether you clicked on an advertisement displayed within it), which email software and web browser you used, which device you used and your IP address. They can also be used to help us display emails in the best format for your device.
  • If you do not wish to accept this technology within our emails, you can close the email before downloading any images or clicking on any links or in some cases disabling images and viewing the email in plain text only rather than HTML. You may also wish to adjust your browser and device settings to control cookie and image settings. In some instances, depending on your email or browser settings, cookies in an email may be automatically accepted (for example, when you've added an email address to your address book or safe senders list). Please refer to your email browser or device instructions for more information on this.

Current cookie functionality

Cookies deployed on our websites as of the date of this policy carry out the following broad functions – all data recorded is anonymous and does not identify users at an individual level:

  • Record where visitors have visited from – e.g. from a Twitter or Facebook ad link;
  • Store number of visits to our website and specific website pages;
  • Record basic information about how visitors use our website;
  • Implement security features to safeguard against unauthorised access;
  • Store user browser preferences – e.g. preferred language;
  • Location features – records where the user is located;
  • Facebook and Twitter tracking pixels – to display RWB adverts of interest on visiting social media sites.

How to control and delete cookies

    • Should you wish to control what cookies we use, you can do so by alternating your cookie preferences via the Cookie Consent Preference Tool located on our website.
    • Alternatively, you can access your cookie / privacy settings within your browser or device. You can find out more information about how best to do this by visiting which contains comprehensive information about how to do this on a wide variety of browsers. You will also find information here about how to delete your cookies.
    • Your mobile devices most likely also provide advertising identifiers. These identifiers are controlled by the device itself. Mobile phones use different operating systems so it isn’t possible for us to be specific as to how you can control your privacy settings. However, we would suggest that you look for ‘Ads’, ‘Advertising’ or ‘Privacy’ within your device settings or refer to any guidance available in your device’s user manual.

Last reviewed: November 2021

Next review due: November 2022